Josh Payne

Sales & Digital Growth

Sales, e-commerce, websites & digital marketing.

I work across websites, e-commerce and digital marketing, combining practical development skills with an understanding of how businesses attract and serve customers.

I’ve worked on everything from complete website builds and redesigns to custom Shopify functionality, copywriting and digital content.

I’m available for freelance projects and open to remote opportunities in sales, business development and digital growth.

Black and white portrait of Josh Payne

Selected work

Projects I have built and shipped

Stores, product tools and campaign work — briefs that needed a commercial answer, then the digital work to make them usable.

Gator Mats online store

Gator Mats

An online store for premium desk pads and custom mouse mats. The brief was a clear path to buy: browse the catalogue, customise a design, then get to cart and checkout.

I also designed and built a custom print tool, so customers can upload their own photo, resize it for print and submit it as a custom order.

  • E-commerce
  • Product catalogue
  • Custom design
  • Custom print tool
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Product configuration tool showing the product preview and options

Product configuration tool

I designed and developed a custom e-commerce frontend integrated with Shopify, built around a bespoke product configuration tool. Customers pick a model, customise it the way they want and continue to checkout — instead of guessing from a static product page.

  • Shopify
  • Custom frontend
  • Product options
  • E-commerce
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FLLF Clothing launch collection: long sleeve, framed poster, mug and tee

FLLF Clothing

A website for a pre-launch streetwear brand. The brief was a store ready for the first drop: the collection listed, then sales funnels set up so visitors could move from the launch page to checkout.

  • Website
  • Product catalogue
  • Sales funnels
View project

Websites, E-commerce & Digital Services

Work With Me

I help businesses create and improve their online presence, handling projects from initial concept through to launch.

  • Website Design & Development

    Complete website builds and redesigns, including layout, copywriting, imagery, responsive development and launch.

  • E-commerce & Custom Functionality

    Online stores, Shopify integrations, product configuration tools and tailored website features.

  • Ongoing Website Support

    Hosting, maintenance, updates and improvements for businesses that need continued support.

Have a website or digital project in mind? Get in touch to discuss your requirements and request a quote.

Discuss a Project

What I bring

Skills & experience

A mix of commercial thinking and practical digital work — useful in a startup or growing company, not only in one narrow job title.

  • Sales & Growth

    The direction I’m building into: prospecting, customer conversations and understanding the path from first contact to a long-term customer.

    Business development · Prospecting · Lead generation · Customer communication · Copywriting · Commercial thinking · Customer journeys

  • E-commerce & Marketing

    How businesses attract, convert and keep customers — stores, emails and pages that have a job to do.

    Shopify · E-commerce · Klaviyo · Email marketing · Email flows · Customer retention · Landing pages · Conversion-focused thinking

  • Digital & Creative

    Hands-on making: sites, content and the small problems that sit around them — evidence I can learn a tool and finish the work.

    Websites · Front-end · UI · Basic graphic design · Content · Photography · Video · Product customisation · Digital problem solving

About

Curious about how a business actually works

I’m from the UK. I like understanding more than one part of a company, rather than specialising in a single technical lane. Earlier in my career I spent two years in film production at Warner Bros, which is where a professional work ethic and a systematic way of getting through the day’s work really took shape.

From there I moved into e-commerce, websites, marketing and digital work — Klaviyo, content, and the tools around them — plus client and project work where the job is to listen, figure out what is needed, and get it done.

That mix is what I’m taking into sales and business development: enough commercial sense to care about the customer, and enough hands-on digital experience to understand the product and the systems behind it.

Next

What I’m looking for

Working across websites, e-commerce and marketing has given me a practical sense of how digital businesses operate — how customers are found, converted and kept. That’s why I’m looking for remote roles in sales, business development and growth, particularly in SaaS, AI, e-commerce and other digital companies. I’m also open to broader digital and e-commerce roles where that same mix is useful, and I remain available for freelance website and e-commerce projects alongside this.

Contact

Have a role, project or idea worth discussing?

Let’s talk.